At Color Wow, we focus on one thing and one thing only: solving your toughest hair problems and delivering the WOW factor. Whether it’s color protection, frizz control, or thicker, fuller hair that you’re after, our first-of-a-kind formulas have forever changed the hair game and have been honored with over 90 major beauty awards.

At Color Wow, we’re not just passionate about hair care products, we’re hair-obsessed. That's why we’re committed to using the highest quality science-backed ingredients. We're always pushing the boundaries of hair care innovation, exploring new ingredients and technologies to improve our products and provide you with the best possible results.

Today's clean beauty standards have restricted 30 ingredients in the United States and 1,400 in the European Union from being used in personal care products. We've banned them all, PLUS we've identified an additional 70 ingredients commonly found in other hair care formulas that can dull, darken and distort your color.

But it's not just about the ingredients we've eliminated, it's also about the ones we've added. Our Color Wow Lab has formulated all of our leave-in treatments and styling products to include at least two kinds of heat protection for safer styling and healthier-looking results.

Our commitment to quality, safety, and effectiveness sets us apart and makes us the trusted choice for hair care enthusiasts who want hair care without compromise.